Big Company Goals and Small Company Values

Big Company Goals. Small Company Values.

This claim to fame isn’t something new, and it is very likely something that you’ve heard before.  But what does it really mean when a business has small company values & big company goals.  Really any size business, even the smallest, if managed properly can have the values that are rock-solid and goals that are out-of-this-world.

But there are key attributes that are consistent with those companies that do, such as:

Collaborative Partnerships

These are companies that work side-by-side with you on every step of the program. That includes –

  • Onboarding
  • Implementation
  • Training
  • Initial Period
  • Roll-out
  • New projects
  • And more…

These are also relationships that are built on a mutual respect and appreciation for one another, so that you know this partner has your best interest at heart at all times and is acting in your stead in all phases of the program as an extension or ambassador.

Another way to look at this is the word empathy or really understanding another’s perspective behind what they are doing and how they are they doing it. In this case, a good partner possesses empathy.


This is so incredibly important in our so busy, ever changing times.  And yes, smaller more boutique agencies likely are set up more suitably to be flexible, it doesn’t mean larger companies cannot or that as the partner you cannot ask for this.  You should feel that you are truly building and working on something unique together with someone of authority and expertise on whatever makes the most sense for you and your company.

Again because of the needs of the market, you want to deliver innovation to your program, and you want a partner that is able & willing to make the changes quickly and efficiently either with you or on you behalf as the extension of you.

Results driven

At the end of the day, there is no program that ultimately isn’t driving for results.  I mean let’s face it… is there anything more important to any size company than positive sales results?

A valuable partner has your goals in your sights at all times to make sure they are trying to figure out what works or what doesn’t without wasting a bunch of money or time doing it.  They should have a passion for providing solutions that are quicker, more efficient and of course effective.

Quick Summary

As I indicated above, there are many more attributes to what this partner means to you and is personalized to each person and company.  But just know that any company of any size can deliver on this and you don’t have to be a gigantic company to be in the position to deliver on them.  You decide and pick wisely.

As President of SOS Sales Help since March of 2017, Craig expertly leads the team that manages the development, execution and growth of Account Management, Partner Operations and Strategic Services as well as HR, Quality and Training for the company in this executive teleservices business. Prior to this, he invested the last thirty years at Infinity, APAC and Entertel in successful leadership roles.