What does it mean to be a Boutique Shop?
The phrase boutique shop is now used in a company’s marketing concept as an advantage to the type of service they provide, not necessarily the size of the firm. But why is that? Yes, it’s true that boutique shops tend to be on the smaller side. This is generally because they offer a unique service in a superior fashion for companies such as yours that requires specialized agents to do so. For instance, these boutique shops may specialize in high-level lead qualification for appointment setting that use specialists with years of experience in this genre.
But boutique shops are more than just that. Whereas larger firms will not embrace projects with a defined start and stop date nor will they accept programs on a small scale, a boutique shop relishes these type of opportunities. This is because they identify with the high level of importance and skill required to effectively coordinate the strategy to provide a positive return on the investment.
Whereas larger firms will not embrace projects with a defined start and stop date nor will they accept programs on a small scale, a boutique shop relishes these type of opportunities.
With these type of strategies, the value of the product or service that is presented to the executive is on the higher end, so it takes those skills to be able to efficiently and effectively engage with these executives to set up an appointment for the next stage in the sales process.
The specialists don’t usually have a lot of time to make that engagement so in short order need to be able to nail-down that rapport and create interest with the value proposition of the higher dollar item, the benefits it can provide, and the margins it can deliver. So in these cases, the quality of the appointment is critical in that there is a clear understanding of the process and signals that indicate an initial interest in the product or service.
In addition, many strategists also get the side benefit of enhancing their data along the way whether you speak to the decision maker or not, for example – update the decision maker name, phone and/or title, capture key notes related to the company or decision maker or the like. This enhanced data can be delivered to you as see fit.
These type of specialists that can deliver this level of quality are not customarily found in the world of commodity of call centers, but alas in a boutique shop. One that intimately understands the importance of the engagement and why each interaction is so vital to the overall marketing strategy. The boutique shop.
