Learn Why Your Sales Funnel Needs Better Lead Generation

Not all leads are created equal. Build your funnel with qualified leads starting today!

The key to increased sales is to generate the right kind of leads. Many executives believe that all leads are created equal. Not true.

Good leads don’t come from simply buying a list of phone numbers and names and having your sales people start calling. That’s a waste of their time, which only de-motivates them. And it’s waste of your money.

Leads that turn into revenue come from targeted, refined lead generation and hyper lead qualification.

Refined lead generation and hyper lead qualification is cost-effective

To locate the right leads, use this two-step process:

1. Buy a refined list of highly defined and targeted companies.

2. Have a telesales firm economically find the most qualified leads on this list.

How to identify a refined list to buy

Before you buy a list of companies, find your sweet spot to target the right prospects. Start by analyzing your current customer base to find your sweet spot and the right kind of target prospects. Here are a few questions to help you refine the list. It’s likely that for your industry, there are other questions to ask.

• What types of customers are the best customers?
• What types of customers bring in the most revenue?
• What are the job titles do your buyers and day-to-day customer contacts?
• Do your best customers operate in your region or are they scattered coast-to-coast?
• Is the industry of your key customers seasonal or robust all year long?

Hyper lead qualification provides your sales team with hotter leads

After you’ve defined the specifications for your refined list, don’t just hand it over to your sales people. Their time is too valuable. Instead, give the list to a telesales partner to conduct hyper lead qualification.

Lead qualification doesn’t involve asking a few simple questions about who is the best contact to talk to. No. It’s more than that.

Hyper lead qualification is lead qualification on steroids. The telesales firm conducts deep probing conversations with the people on the highly targeted list. It uncovers if leads need your product, have a budget and timeline to buy your product, and have the authority to buy your product. And, more.

With a telesales partner, your sales team will have very qualified leads – hyper qualified leads. When calling is done by the telesales firm, it was done cheaper than having your sales team make these qualification calls.

Your sales team will have all of the information they need to immediately get started on selling to these qualified leads and find the people that are ready to buy now and the people who will buy very soon. Now, your sales people can spend their time building relationships with these prospects instead of cold calling.

We’re here to generate and hyper qualify leads for you

This is what SOS Sales Help does for our clients. We conduct lead qualification on steroids. We specialize in business-to-business lead generation and lead qualification, B2B Appointment Setting, data collection and surveys, customer service and customer interactions.